design practice: Final Crit Presentation: Print Is [NOT] Easy

Make sure you click on the image to get a closer look!

Hopefully above you can see how you will interact with the bellyband and the info-pack package, I tried to give a walkthrough of how you will open up the package by sliding the bellyband off. The concept for the packaging is for it to read PRINT IS EASY with the bellyband on and PRINT IS NOT EASY with the bellyband off and you would realise this as you open the package by sliding the bellyband off. Check out the mock-up near you for a better idea.

The bottom left is how the package will look when opening up and the booklets sliding out. The right side of the page has the 6 booklets and the phone book opened, to show how you can interact with the phonebook and the tabbed sections. Check out the mock-up of the package from my progress crit to get a closer look at how it will open.

Each of the colour palettes and front cover of each book corresponds to the gradient used for the packaging. For example, STOCK is the first book in the series and uses red widely, red is the first colour in the PRINT IS NOT EASY gradient. 6 colours are used in the gradient, for 6 books.

Below are each of the booklets in ISSUU format. (Finishing processes book is as yet unfinished and not here, but will be finished this week!)

(Stock book is on a variety of different coloured stocks)