PRINT IS [NOT] EASY: FRONT COVER

The measurements for the booklets will be 276mm x 190mm as a double page spread and 138mm x 190mm as a folded booklet. There will be 7 booklets + a phonebook, now that I have the content ready for the booklets I feel I'm at a stage where I can start to design and lay out the content.

The concept behind the packaging is reliant on the bellyband. With the bellyband on, it says Print Is Easy, once you pull this down, it reveals to say Print Is Not Easy. I had positive feedback for this concept in the progress crit last week so I'm going to take this idea forward.

Obviously the packaging will require a little bit of give, so around 140mm x 192 mm should be fine with about 2mm of give allowing the booklets to sit in nice and plush.

The packaging will be made out of greyboard, it's ordered and on the way, hopefully it does a decent job. I just want a decent resemblance for the final crit, in time for the module submission I may actually get it printed professionally and have a variety of finishing processes applied.

You can see here when the belly band is centred it makes the text kind of make way for the bellyband to be in the middle and to cover not properly requires the "is" to be made smaller, I don't think this looks quite right.

Evening out the text and layout and moving the bellyband down slightly doesn't alter the visual effect of the bellyband much and makes the text flow much more cleanly.

The packaging cover is Edmondsans Bold 81pt, the pt size will remain the same for the book covers too.

With this idea for a gradient, it still needs a lot of fine-tuning but there's 6 colours within the gradient, each of the colours will respond to the colour and overall vibe of the books inside. For example the first colar is a sort of corral red (M98 Y62), this would be the colour used for the first book's (STOCK) front cover and inside copy and illustrations, and so on.

Little process photos of how it might look and how the user will interact with the package when pulling the bellyband off.

Here's the front cover design I'm going with for now for the first book, Stock. It's the same red used in the gradient as the first colour M98 Y62. The inside of the book will go with this colour theme too.

Close as I can get to emulating how this print would look on grey-board, the text on the bellyband follows the same gradient and kind of falls in line with the rest of it, I didn't want to break up the flow and have solid colour text on the bellyband, on the back of the package will be the iconography I'm using on each front cover.