Needed to get all these ideas out of my system and noted down, I'll start researching visuals, Ted Baker and Japan in general in the coming days to be ready for the next workshop. It's easy to get lost in research and lose your way a little bit so I'm going to try and keep this focused as John has been talking about time planning in the PPP sessions and mapping out time frames for different phases of the design process. I intend to plan out how long I'll take on research.
- What japanese think of england - survey?
- What english think of japan - survey?
- Japanese styles
- What do they like? comics, manga, anime - are these too stereotype? what do they really like
- What kind of brands currently work? Rise of street-wear brands based in Japan
- Japanese design in media - e.g. Mr Sparkle, dodgy japanese commercials, mixed martial arts, commercials
- Japanese humor, manners and mannerisms. Play on it
- Ted Baker - history, specialisms. How do they symbolise British style
- Japanese graphic design
- Shop displays out there, interesting examples of them
- Previous campaign from Ted Baker
- What clothing collection would I promote, what's the weather like in Japan right now?
- Iconic Japanese Graphic designers, someone they obviously look up to, reference and emulate maybe
- Target audience at a push is 25-35 year olds, what kind of childhood memories will they have and which pop culture figures will they involve?
- The rise of street-wear brands becoming worldwide from Japanese roots, e.g. Undefeated.
- What kind of campaigns have already been done by clothing companies, e.g. Levi's, Gap etc
- What kind of media have other campaigns used in similar situations, i.e. marketing a new product or to a new market
- Spatial and store design, existing shopping experiences in Japan
- existing Ted Baker shopping experiences
- Where will the store in Japan be based, can the local area and attractions be utilised?
- Existing shopping apps out there for smartphones
- What kind of technology and social media is popular in Japan at the moment and how can I utilise these?
- What kind of budgets do companies have when carrying out a campaign like this
- Ted Bakers scottish roots, how did they start?
- Check out existing look books and print media for brands such as Ted Baker and it's competitors and look at the same products in Japan for Japanese brands. So I know what each group is used to
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