Project Proposals: 10 Steps to writing persuasive project proposals

1. Set clear aims and objectives

• are you trying to change perceptions?
• Overall aims
• Specific aims
• Objectives
• People need to know your aims straight away, through visuals, text, or both

2. Be SMART

• Be specific, measurable, achievable, realistic, time bound
• Close down open briefs as soon as you're able to.
• Photograph work well
• Be truthful to yourself
• Meet the deadline

3. Justify the need for your proposal

• Who needs it? Who are they? Why will it work? Market research?
• Japanese perceptions? 
• Circumstances create this need?
• Will Japan and Tokyo need what you have to offer?

5. Describe your audience

• Demographics? Lifestyle? Your success criteria? Your values?
• Age group? Hobbies?
• Which industry? Why will they engage
• Very important to understand

6. Describe your motivations

• Political, economic, social, environmental factors?
• Your goals? Ambitions?
• Your success criteria? Your values?

7. Consider the reader

• Who will see the proposals?
• What will they be used to seeing?
• What will shock/interest them?
• Not repeating yourself, such as padding
• Check grammar.
• Be assertive, no maybe's or kind of's

8. Eliminate vagueness

• Avoid vague, general words, used all the time such as unique, nice, normal, bland, utilise etc.

9. Visualise the ending

• Begin with your vision of the ending in mind.
• Have a clear concept from the get-go

10. Assume nothing

• Explain everything.
• Apart from the context of your project, the reader will already know what the brief is about. 
• Reader is just interested in your amazing solution.