Gyaru kind of seems away from Ted Baker's target market but I think visually the Gyaru scene is very interesting and maybe I could consider this somehow for the visuals of the campaign I'm going to work on. Especially Egg magazine, the Gyaru magazine of choice. Has an instantly recognisable Japanese style which I find really interesting. I want to atleast reference this in the campaign.
Te name originated from a 1970s brand of jeans called "gals", with the advertising slogan: "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties.
"Gyaru (ギャル) is a Japanese transliteration of the English word gal. The name originated from a 1970s brand of jeans called "gals", with the advertising slogan: "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties. Its usage peaked in the 1980s and has gradually declined. The term gradually drifted to apply to a younger group, whose seeming lack of interest in work or marriage gained the word a "childish" image. It is now used almost interchangeably with kogyaru.
Gyaru subculture is still a large influence in Japan's fashion economy with gyaru brands branching out and becoming more accessible in rural areas. In Tokyo, more often than not, a shopping center at each main train station is dedicated to offering the newest and trendiest items from popular Gal brands. Some brands are also reaching overseas by having their items easily accessible in webshops offering world-wide shipping services. Gal Circles (gyaru-sa/ギャルサー) are also a fun part of a gal's life. After peaking in 2007, the gyaru trend appears to have declined in Japan, but has gained in popularity in China.[1]
A Gal Circle is a group of gals that meet up and hold events promoting gal style, music, and parapara dancing. There are two main types of Gal Circles, Nago-cir (comfort circles) and Ive-cir (event circles)."
Gyaru Clothing/Accessories Brands
Notable Japanese Gyaru brands:
Notable non-Japanese Gyaru brands:
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