These brands are the groundbreakers and innovators in Japanese fashion, especially in the international emergence of the 80s, not long after Ted Baker broke out in Scotland in the mid 70s. So I think we can draw a parallel to the brands and what they have to offer. They also work in a fairly similar price range, so Ted Baker in Japan would be competing in a market near to these brands.
Yohji Yamamoto
Yōji Yamamoto is a Japanese fashion designer based in Tokyo and Paris. Yamamoto became an influential fashion designer after making his Paris debut in 1981. His commercially successful main line, Yohji Yamamoto (women/men) and the diffusion line Y's, are especially popular in Tokyo. These two lines are also available at his flagship stores in New York, Paris, and Antwerp, and at high-end department stores worldwide. Yohji Yamamoto Inc. reported in 2007 that the sales of Yamamoto's two main lines average above $100 million annually.
Yamamoto is known for an avant-garde style in his clothing, frequently creating designs far removed from current trends. His signature oversized silhouettes in black often feature drapery in varying textures.
Yamamoto's work has also become familiar to consumers through his collaborations with other fashion brands, including Adidas (Y-3), Hermès, Mikimoto and Mandarina Duck; and with artists of different genres, such as Sir Elton John, Placebo, Takeshi Kitano, Pina Bausch and Heiner Müller.
Issey Miyake
http://www.isseymiyake.com/
Issey Misake is a Japanese graphic designer known for his technology driven clothing design and prominence in the fragrance industry and exhibitions. Might be worth seeing if Ted Baker are into fragrance and other products too?
New Issey Miyake men's fragrance, L'eau d'Issey Pour Homme Intense, was introduced at Nordstrom in the United States in June 2007, with a larger worldwide rollout following in September 2007.
As of 2012, he is one of the co-Directors of 21 21 DESIGN SIGHT, Japan's first design museum.
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Such a clever watch yet simple! 12 corners on the watch face, for 12 hours.
Rei Kawakubo / Comme Des Garcons
http://www.comme-des-garcons.com/
Japanese fashion designer. Founder of Comme Des Garcons in 1971, opened up a boutique in Paris in 1981. 1980's seems a huge decade for Japanese fashion. CDG is based in Aoyama, Japan.
Comme des Garçons specialises in anti-fashion, austere, sometimes deconstructed garments. During the 1980s, her garments were primarily in black, dark grey or white.
Junya Watanabe, Kawakubo's former apprentice, started his own line in the early 1990s and has attained much attention in the fashion business in his own right.
Principal lines
- Comme des Garçons
- Comme des Garçons Comme des Garçons
- Tricot Comme des Garçons
- Comme des Garçons Robe De Chambre (discontinued)
- Comme des Garçons noir
- Comme des Garçons Homme
- Comme des Garçons Homme Plus
- Comme des Garçons Homme Plus Evergreen
- Comme des Garçons Homme Deux
- Comme des Garçons Shirt
- Play Comme des Garçons
- Comme des Garçons Parfums
Comme Des Garcons for H&M
“This collection really reflects Kawakubo’s creative spirit and integrity. It is complete with the designer’s trademark, independent style and clever cuts – elaborate tailoring, shirts, knits and a series of playful jersey pieces in dramatic black and midnight blue with accents of white and rose” ~ Margareta van den Bosch, H&M’s Creative Advisor
One of my initial vague ideas when I saw the brief was to maybe have some sort of character consistent across the campaign. With Japanese obsession with anime, 'cuteness' and cartoons being a staple of society, I think a character could work well.
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I think the more I look into Japan it's becoming clear the stereotypes of Japan and the visual style aren't necessarily true, especially in the fashion and clothing industry. From a distance it looks very cutting edge and very western, it's not all 'Takeshis castle'. This kind of price range may be a little above Ted Bakers price range and so probably doesn't target the same kind of target market in-terms of price range, but it will be interesting to see how these brands market themselves through media for visual reference.
So I'll do that now!
Sources:
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