D&AD: Logos

I feel the problem right now is the store looks identical to a store in Britain, along with the branding. I tried to reference the Japanese style, have Tokyo in Japanese symbols and Ted Baker the same.

Did a few sketches of a slightly refined Ted Baker logo, I've been careful not to alter the actual layout of the logo itself, as it's often specified for logos not to be altered in a notable way - so I've added stuff around the logo, to make it more relevant to Ted Baker Tokyo.

## Mock-ups

Tokyo = 東京

These look too much like a face!

My favourite so far.

Black and red is the colour palette I intend to work with, maybe with a splash of yellow/orange in there too. I'll tighten the colours and typefaces up very soon after a bit of research