Been looking into Ted Baker's .jp Japanese and I think it communicates again, in my opinion the main recurring problem I identify with, they don't embrace Japanese culture at all, in the brief they say they don't take themselves seriously but they're not showing this at all, it's all pretty generic and you wouldn't be able to tell that this website is for the Japanese audience apart from the Japanese text.
For my concept I'm going to aim the imagery and visual style to still be quite sleek and targeted at the correct price point and target audience but also try and be quite quirky and a little experimental, also really enforcing the idea that Ted Baker is British, and we're in Japan. Come to us and have a slice of Britain.
0 comments:
Post a Comment