Lifes A Pitch: Online presence / E-Flyer / Branding

For next monday's PPP session we all need to have settled with our groups, decided on our name and created an e-flyer posted to the noticeboard. Our group was pretty ahead with this as we'd already got in our group, decided a name and agreed on what direction we wanted to take this.

The name of the group is 'ASSSK'

The name derives from our initial Abbas, Sam, Seb, Sam.


Seb got really into the logo and digitised it, we all pitched in with our own concepts for the logo and I feel the logo has had an equal amount of input from all of us. The idea behind it is for the logo to be horizontally symmetrical, an ambigram. We thought this would be pretty cool and really add some flair to our identity and open up a lot of opportunities for branding design, the logo can be flipped anyway and it still works.

Once the logo was done it allowed us to think about the e-flyer. Regarding, the e-flyer we discussed as a group it was important to take the e-flyer seriously and use the days as an opportunity to really begin to brand ourselves and our identity, it's better to do this sooner than later. For the e-flyer we decided to go down a digital route but with a twist, to have almost an animated flyer. This could really help us get out there, through design inspiration websites, blogs, social networking and any other digital medium. We were confident we could make this go viral.


## layouts ##

Sam mocked up a few layouts we were all quite happy with, you can see these below.

We felt the mixture of serif with sans-serif worked really well, as did the salmon light pink colour scheme. It felt our business model of being clean but also contemporary well. We sketched out some ideas for the animated e-flyer and I went away and worked on the e-flyer






## e-flyer ##

The idea behind our e-flyer and branding is to suit our target audience which is businesses. Asssk is a branding and communications agency for businesses. We didn't want to go too far down the 'classy' route either, we want the branding and imagery to reflect us all being fresh graduates with fresh and exciting ideas, but at the same time not too 'out there'. Which is why we felt a clean minimal looking flyer, but with a twist was suitable.

We can send this e-flyer out in emails, and possibly even print the flyer for real.

The idea behind asssk is we make everyone who comes to us look good throughout a variety of media, big company or small company, jussst asssk.







## online presence ##

Giving ourselves some sort of online presence is obviously very important, we decided to create a Behance account for Asssk along with a twitter page, email address and online domain name.

Our online domain is http://www.asssk.us and out email address is info@asssk.us

We can add work to the Behance and twitter page as we go along, we plan to treat the opportunity to brand ourselves as one of our first projects and post this to Behance when we've done this. It will help us get out there and hopefully allow people to see the foundations of an exciting studio that people begin to follow.

http://behance.net/asssk

@justasssk

## e-book ##

Sam created this issuu e-book with our brand, what we are about and our contact info on so that we can try and use it as a way of getting out name out there. 

Open publication - Free publishing