Ted Baker: Design Sheets & Idea generation

Developing on to my idea of being "British" and to bridge the gap between Tokyo and Britain I've been working on simple product concepts such as clothes wrapped up like chippy packaging all rolled up, the lookbok and other branding material along with a more developed logo possibilities.

Initial idea generation and noting of ideas

This was the sheet I used to pitch my new concept of "british!" with consistent branding across receipts, bags, lookbooks and billboards along with a store experience

I've been careful to add to the logo instead of redesign it, although this may still be risky! Brands are very strict about what you can do with their logo and I might be pushing it a bit here.

Rough website designs with code entry page which you would gain from your receipt. This will entice shoppers to buy from Ted.

Ad campaign tagline. All terrible so I just stuck with the simple one which is British!