D&AD: British.

Some words I got from around the studio when asking what they consider to be "British"

• Afternoon tea
• Sarcasm
• Fry ups
• Moaning about weather
• Weather
• Awkwardness
• Squashed transport
• Late public transport
• London
• Jeremy Kyle
• Pounds
• Jaguar
• The Queen
• James Bond
• Tea
• Mugs
• Churchill
• Gravy
• Ale
• Fish and chips
• Pubs
• Marks and Spencers
• David Beckham