Studio Brief 3: Word Association

Looking into synonyms of existing words can lead you far away from where you started, as I have a lot of other work on at the moment I'm treating this as a quick turnaround brief and plan to spend around a day on it, so picking a name and theme and going with it is vital.

Here's some screenshots of word associations which triggered off ideas and names I short listed. I liked the idea of a revolving and dynamic exhibition so I looked into words associated with movement quite frequently, as of now I'm leaning towards the name FORTMONTH because it 's weird and tongue in cheek but hopefully makes sense in context and supports the idea of a bimonthly theme.























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