Showing posts with label What is Design For Print?. Show all posts
Showing posts with label What is Design For Print?. Show all posts

Design For Print: FINAL SUBMISSION BOARDS


Here are the final presentation boards for module submission hopefully adequately explaining the brief, concept, research, content, function and context. These will also be printed out in the submission folder.

It would have been brilliant to be able to print and create this boxset to it's potential but because of financial and time constraints I just wouldn't have been able to do my concept justice so instead I've done the best job I can with emulating the concept digitally. Below is the presentation and each PRINT IS [NOT] EASY book for your viewing pleasure.




##Final Presentation

##Format

##Colour

##Production

##Print Process

##Finishing
##Phonebook

Final Crit: Feedback

Feedback was very fair and definitely gives me pointers moving forward in presentation material and communication concepts more thoroughly for the submission time. Would have been really nice to have a little bit printed but I can do that whenever I want moving forward, it's nice to have it done to a decent standard so I can only make it better and not have to worry about getting it done moving forward.

Strengths:

  • Good break down of the different areas of print - colour categorised aids user
  • It splits up areas with a simple grid - consistent design across book
  • The coloured drop shadows around image are a good effect
  • The packaging is a good way to store it all together.
Improvements?:
  • Tag posts more specifically
  • A lot of information in body sections - small snippets brought out into large - make it more of a reference
  • What stock or finishes are you going to use
  • Design boards would be useful

Considerations:
  • Different colour stocks on a double page spread wont work with your binding
  • Clear note of audience
  • Pad print?
  • Have you considered stock or binding?
  • Well categorised, looks really good as a set
  • Approachable design, aesthetically pleasing
  • Nice use of images
  • A lot of information without being over bearing
  • Good use of colour coding individual colour works well.

The bolded points are the most notable points from the feedback. I think moving forward I'll make more boards and really show my thought process and dimensions, stock choices etc.

Regarding the point about stocks on a double page spread not working with this form of binding is a very true point, I didn't manage to do a page imposition, so I didn't know what stock would be on which page. I need to do this! and then update the mock-up issuu's.

I need to finish the finishing process book, and make notes of what finishing processes I intend to use on the pages and the packaging as I know what I have in mind but didn't communicate this. I also need to mock-up the back cover of the package and the spine as it needs to sit on a bookshelf.

Final Crit Presentation: Print Is [NOT] Easy


Make sure you click on the image to get a closer look!



Hopefully above you can see how you will interact with the bellyband and the info-pack package, I tried to give a walkthrough of how you will open up the package by sliding the bellyband off. The concept for the packaging is for it to read PRINT IS EASY with the bellyband on and PRINT IS NOT EASY with the bellyband off and you would realise this as you open the package by sliding the bellyband off. Check out the mock-up near you for a better idea.

The bottom left is how the package will look when opening up and the booklets sliding out. The right side of the page has the 6 booklets and the phone book opened, to show how you can interact with the phonebook and the tabbed sections. Check out the mock-up of the package from my progress crit to get a closer look at how it will open.

Each of the colour palettes and front cover of each book corresponds to the gradient used for the packaging. For example, STOCK is the first book in the series and uses red widely, red is the first colour in the PRINT IS NOT EASY gradient. 6 colours are used in the gradient, for 6 books.


//




Below are each of the booklets in ISSUU format.  (Finishing processes book is as yet unfinished and not here, but will be finished this week!)


(Stock book is on a variety of different coloured stocks)








Thank you for your time!
Abbas

PHONE BOOK

Info Pack: Finishing Process

Cover design:


This is the last book! Along with the phonebook which won't take long to make at all.

Info Pack: PRINT PROCESS: Issuu

Info Pack: PRODUCTION

Biggest book yet at 44 pages, now onto Print Process and Finishing.

I've decided to actually add costing into the Print Process or Finishing book, I don't feel the amount of content warrants a book on it's own, especially not with the amount of content I've put into other books, it's designed to be an introduction. A costings book would need to be very in-depth to warrant a book of it's own.


Info Pack: COLOUR: Issuu version

Glasgow Press: Sample Pack

Just received a sample pack from Glasgow Press today, based in.. Glasgow. They specialise in really nice finishing processes such as foil edging, embossing, foil blocking and the choice of stocks they've sent is really impressive. Probably the best sample pack so far, I even like how they personally write the address and little message inside, it adds a lot of personality to the pack and makes the package feel more personal to see they went out of their way to make this for me.

Info Pack: Format ISSUU version













Some development screens of how the grid works, I've kept a pretty loose grid, it's a simple 3 column grid, the layout on the whole is very simple and tried to add a bit of variation with the transparent background images, such as the newspapers with the shadow which I've never done before, I like how they come off.


Full book:


Stock book: Refined

I don't think I'm going to be able to print a digital print copy for the final crit anymore for a few reasons so it will be displayed digitally with presentation boards and mock-ups up how the package will look.

I've added how the print will look on different stocks so the viewer can compare the same swatch on different stocks and how the colours come off. I've also added the outer covers.



Open publication - Free publishing - More abbas mushtaq

Plenty more to come!

Info Pack: STOCK issuu version



Been working on the inner content for the Stock book today. As its the first book, and the concept is to co-ordinate the colour palettes with the packaging cover, the colour scheme within this book is a corral red (M99 Y79). I was a bit confused when showing images of products which require you to fully see the colour and all the detail and I couldn't put forward my own visual style I was going for so had to place in as normal CMYK's, you can see this in the "effects of stock on colour" section of the book.

For now the 'front cover' is the table of contents but obviously I will rap around a cover and bind it. Which will be printed separately.

Overall I'm quite happy with it and it's good to get the ball rolling with the design aspect.

Some development screenshots, overall I went with the simple layout I opted for in my design sheets. Each page, is smaller than A5 so I wanted to keep it simple and researching into books of the same format showed that having complicated layouts doesn't work and is uncommon with this kind of size to work with.


//



First thing I did was set up the character styles for the type.



Inside, top and bottom margins are 10mm. The outside margins are 15mm. The reason for this is to have a little extra finger space and also when binding and cropping to have a flush edge with the outer cover, it's the outer margins which get cropped so I've purposely left the outer margins blank of any information and given a wider margin so nothing gets snipped off. 3 column grid with 3mm gutters.


As you can see above, I found having naviational information in the margins at the top/middle of the page interfered with the copy, especially on the recto page as they're both left aligned and you pretty much read the navigation with the copy which is bad. I instead moved these to opposite corners and alligned them to stick to the outer margins


Same with the page numbers in the bottom margin

Something how it would look on a different stock, I want a variety of different stocks used in this book as it's perfectly relevant for the topic and I want to show the difference in how colour comes out on different stocks, even when it's the same colour.




At the bottom there is the swatch of the colours used in the publication, most of it is obviously red, but it's made up of Magenta and Yellow, I also have a few CMYK photos in there of examples of work. The reason for the swatch is so that the user can compare the same swatch on different stocks and compare how colour comes off.

PRINT IS [NOT] EASY: FRONT COVER

The measurements for the booklets will be 276mm x 190mm as a double page spread and 138mm x 190mm as a folded booklet. There will be 7 booklets + a phonebook, now that I have the content ready for the booklets I feel I'm at a stage where I can start to design and lay out the content.

The concept behind the packaging is reliant on the bellyband. With the bellyband on, it says Print Is Easy, once you pull this down, it reveals to say Print Is Not Easy. I had positive feedback for this concept in the progress crit last week so I'm going to take this idea forward.

Obviously the packaging will require a little bit of give, so around 140mm x 192 mm should be fine with about 2mm of give allowing the booklets to sit in nice and plush.

The packaging will be made out of greyboard, it's ordered and on the way, hopefully it does a decent job. I just want a decent resemblance for the final crit, in time for the module submission I may actually get it printed professionally and have a variety of finishing processes applied.

You can see here when the belly band is centred it makes the text kind of make way for the bellyband to be in the middle and to cover not properly requires the "is" to be made smaller, I don't think this looks quite right.



Evening out the text and layout and moving the bellyband down slightly doesn't alter the visual effect of the bellyband much and makes the text flow much more cleanly.

The packaging cover is Edmondsans Bold 81pt, the pt size will remain the same for the book covers too.





With this idea for a gradient, it still needs a lot of fine-tuning but there's 6 colours within the gradient, each of the colours will respond to the colour and overall vibe of the books inside. For example the first colar is a sort of corral red (M98 Y62), this would be the colour used for the first book's (STOCK) front cover and inside copy and illustrations, and so on.






Little process photos of how it might look and how the user will interact with the package when pulling the bellyband off.


Here's the front cover design I'm going with for now for the first book, Stock. It's the same red used in the gradient as the first colour M98 Y62. The inside of the book will go with this colour theme too.






Close as I can get to emulating how this print would look on grey-board, the text on the bellyband follows the same gradient and kind of falls in line with the rest of it, I didn't want to break up the flow and have solid colour text on the bellyband, on the back of the package will be the iconography I'm using on each front cover. 


Info Pack: FINISHING


  • Die Cut
  • Throw Outs
  • Glossary / Key-Terms
(all photographic images at the end of the book to digest all at once)


Finishing
Finishing is the added processes after the production and print process. Print finishing can incorporate a wide range of processes that can provide the final touches to a piece of work. It's important to consider that after a piece of work is printed, it often needs cropping and binding which is a finishing process itself, the most common finishing processes are die cutting, foil blocking, varnishing  embossing and die cuts to name just a few. We will go through each of these processes in this Finishing book with introductions and examples to help you understand how the processes work, the benefits of them and existing examples of finishing out there today.

Finishing processes may on the surface look like a decorative and fancy added element to a printed piece but they also can have a very important role to play in the success of a product and its durability. For example, a die cut alters the physical product for possible functionality or may provide a window for which other parts of the publication can be viewed, more on this on the die cut pages.

The finishing process is often overlooked in design, especially as design students, you often don't look ahead to the finishing process and assume the work is pushed to the limits as soon as it comes off the printing press, but the finishing process can be equally as important. 


Binding <atleast 2 DPS>
Binding is the collective term for the processes regarding putting a publication, magazine or similar product together. Every book you see, or magazine you see has obviously had a binding process, the binding process is probably the most important finishing process, especially in terms of functionality and successfulness of the design, the function and context of the product needs to be considered when deciding what binding method to opt for. Will it need to sit flat? Will it be a flip book, why? Will it be a pocket book designed to be easy to write into? What is the cost of the product, how long is the shelf life?All these considerations need to be factored in.


The following are the most common binding methods used in everyday products: 

Wiro/Spiral/Comb binding: 
Wiro binding is when opposing metal teeth 'bite' through holes cut into the pages and meet to bind the pages. Spiral binding is when a metal spiral is fed from the top to the bottom through the holes cut in to the pages, to bind the publication, this is more secure than wiro binding. Comb binding follows the same principle as wiro binding, but uses a plastic comb instead of metal teeth.

<illustration of spiral binding>

Self bind:
Some publications can appear to be bound when in fact the only actual finishing process that has been used is folding, which is free! A hotdog booklet is an example of self binding. A map is a typical example of a self binded product. 

<illustration of self bind>

Case binding:
Case binding, or edition binding as it is often called is a very durable and long lasting binding process often adopted for the production of hardback books. Vellum is the translucent paper, similar to tracing paper which is used to protect the colour plates in books. Buckram is a course linen like favric, which is used for hardcover binding using glue or gum. Imagine a perfect binded book but with a hard cover binded round it.

<illustration of case bind>



Perfect binding:
Perfect binding is probably the most commonly used binding method and most effective form of binding considering the simplicity of the process itself. Perfect binding is often used for magazines, paperback books, prospectuses and so on. The sections/pages are formed into a block, making sure the edges are perfectly even for good glue coverage. Adhesive is applied to the binding edge, and the cover is attached round, if you do this at home, you'd clamp it together and let it dry. Side sewing binding uses a thread which goes from the front to the back of the text block producing a very strong bind.

<illustration of perfect bind>

Saddle stitching:
Saddle stitch is a binding method which fastens the loose pages of a publication with wire stitches through the central fold. 

Z-binding:
Z binding is a z-shaped cover which joins together two separate publications, Z-binding is uncommon and can lead to a unique quality to a product, it offers a solution to the problem of grouping information into distinct different sections of a publication, Z-bind is usually simply two perfect bound books connected with a single cover

<illustration of z-bind>


Dust jackets:
A standard dust-jacket is a loose sheet, usually with flaps, which is help in place between the end-papers of a case-bound book. A french-fold dust jacket as seen below uses an oversize sheet, which is simply folded top and bottom, adding extra strength to the jacket and gives you little pockets.

<french-fold dust jacket illustration>


Bellyband:
A bellyabnd is simply a band of paper which wraps around and secures the pages of a publication, it can be used equally as well with a binded publication or even loost pages, bellybands are typically used with consumer magazines. This 'Print Is Not Easy' publication has a bellyband!

<illustration of bellybands>



Endpapers:
Endpapers are heavy cartridge paper pages that are found at the front and back of a hardback book to the join the block of pages to the hardback binding. Endpapers are sometimes glued to the inside of the hard cover, to add colour and sometimes extra notes such as publisher notes.

<diagram of endpapers>


Foil Blocking

Foil blocking is a processes involving coloured foil which is pressed onto a substrate or stock via a red-hot heated die, the heat causes the foil to separate from it's backing only where the heated die touches it The die basically relief prints the foil into a substrate. A common foil blocking press is the Heidelberg press. Foil is usually a thin polyester film containing a dry pigment. Several terms are used to describe this process including foiling, foil stamping, heat stamping, hot stamping, leaf printing, block printing and foil emboss... they all basically mean the same thing.

Flat stamping gives a basic flat stamp with a slightly raised print, leaving no impression on the reverse. Multi-level stamping is a die-created with multiple levels and textures which can basically foil emboss, leaving an impression on the reverse side, this is more expensive.

Foil blocking is a very common finishing process when it comes to invitations such as wedding invitations and luxurious literature such as a Bible, for example.

<diagram of foil blocking, die + foil + substrate>

<pic of foil blocking>

SNASK

Black Foil Block on textured paper Anthon B Nilsen by Heydays



Varnishing

A varnish is a colourless coating that is often applied to a printed piece to add a shine or gloss. It also quite importantly protects the ink from smudging or blurring and the substrate from scuffing. Varnish is a very common finishing process, it can be subtle yet appreciated and add interest to a product. Varnishes typically produce three different finished - gloss, dull or satin and also in some cases a UV coating.

Applying a varnish increases colour absorption and makes the ink underneath look more vivid and saturated, it also speeds up the drying process. The varnish helps to prevent the ink rubbing off when the substrate is handled.

Varnish can be applied in-line or wet;which means it's essentially treated as an additional colour during the printed process and applied as such, straight after process colours and spot colours. A wet layer of varnish is applied to wet ink and both are absorbed into the stock and dry together, this reduces the visual impact of the varnish though. An off-line varnish is applied once the inks have dried and therefore less is absorbed by the stock and has more visual impact. Varnishing performs better on coated stocks, because less is absorbed by the stock and it nicely sits on the surface.

Varnishes can be used for different effects and in some cases really add to the interactivity of the product as seen opposite >


This poster by Ronald Tiango is a clear spot varnish which reveals itself when dirtied up. Very clever and interactive.

There are several varnish types out there, such as matt varnish, typically used fo text heavy pages to diffuse light and glare to increase readability. Gloss varnish, which reflects light back and enhances the appearance of photographs and adds sharpness and saturation. There's even pearlescent varnish out there which subtly reflects a variety of colours to give a luxurious colourful effect.



Embossing & Debossing
An emboss or deboss is a designin that is stamped into a substrate to create a raised or recessed impression, sometimes with a combination of ink or foil. Embossing is highly decorative, and as print is very much about how a piece of work feels, embossing is a very important and often overlooked finishing process. We often interact with embossed books and cards without realising why we like them, the initial interest is usually because it's foiled or embossed, or both.

Generally a paper stock with a thicker caliper (basically weight) holds an emboss or drboss much better than thicker stocks. Embossing is similar to foil blocking in that it uses a die, usually accomplished by combining heat and pressure to a substrate. The dies are either male or female, providing a raised or recessed impression. Embossing and debossing is typically done after inking, as trying to ink on an embossed surface instead of a flat surface can't be too fun.

Embossing is a raised impression made in conjuction with ink or foil. Blind embossing is a raised impression made without using ink or foil creating a very subtle impression.

Debossing is a recessed impression made in conjunction with ink or foil. Blind debossing is a recessed impression made without ink or foil.

<diagrams of embossing and debossing>

Recto facing page =

Blind embossing for 344 Design.

Ink + deboss for Fredrik business cards


Die Cut

Die cutting is a process which uses a steel die to cut away a specified section of a design. It is mainly used for decorative purposed and to enhance the visuals and and successfulness of a piece. Pretty much any printed product you see on a low-strength substrate such as paper, rubber, cloth, paper, foam and more is most likely die cut. Along with functionality, die cut's can be used creatively for user enhancement, such as windows cut-out to see parts of the publication beneath the surface. Die cutting basically punches out a shape from a substrate using steel edges and pressure.

Die cut machines may be large for industrial purposes, or smaller and less expensive for use by individuals. The die itself is often a blade that has been bent into the desired shape. The blade is secured to a backing and inserted into the machine. When in operation, the die functions much like a cookie cutter, pressing shapes from the material rolling through the machine. Die cut machines may be manually operated or computerised.

Read more: What's the Process of Die Cutting? | eHow.com http://www.ehow.com/how-does_4923262_whats-process-die-cutting.html#ixzz2C0Utknq1

Common examples of die-cut products are labels, corrugated boxes and envelopes.

ICTR Identity by TOMATDESIGN. Die cut hole in the facing page, gives a sneak peek of the page underneath.

die-cut + pop-up


Throw-outs
A throw out is a folded sheet of paper which is bound into a publication to provide extra space for content and to show an individual image or visual element, throw-outs can add interest and a break way from the monotony of flicking through a publication. If a throw-out appears, you will definitely open it up, even if you're aimlessly flicking through a book.

To open a throw out, the extra panel is extended horizontally and sometimves vertically. The sheet will have a slightly smaller dimension than the overall publication so that it folds and nests comfortably within the publication, preparation is key for a throw-out as it will usually be a long leaf which binds along with the rest of the pages and only comfortably forms a seamless part of the book when folded back in.

<diagrams of throw outs>


Here you can see the recto (right) page is a double panel page, which folds out giving you double the space for content, once folded back in it causes no irregularities with the sizing of the book.

<diagram of throw up dps>

You can see here a vertical throw up, slightyl different to a throw out as it opens vertically, this is a double page spread fold out, once it's folded up you now have two double page spreads.

Facing page = example


 

Glossary

Dies: The mould, usually made of steel or copper used to apply heat in a controlled manner to foil or a stock directly in order to apply foil or create a raised or recessed impression

Blind emboss: creating a raised impression on paper without inking, using a die

Recto: The right hand page of a double page spread

Verso: The left hand page of a double page spread

Endpapers: Cartridge papers binded to the front and back of the pages, to make contact with a hardcover book for, usually, case binding

Fluorescent: A vibrant special colour that can not be reproduced by process colours. Special colour, can also apply flourescent varnishes.

Fore-edge printing: A special printing process for the fore-edge of a publication's pages. Gilding is a form of fore-edge printing

French fold: A sheet of paper that is only printed on one side and folded with two right-angle folds to form a four-page, uncut section. The section is sewn through the fold while the top edges remain folded and untrimmed

Dust jacket: A loose cover cover to protect the boards of an edition bound book

Foil stamp: Foil pressed on to a substrate using heat, pressure and a die leaving a foiled impression

Bellyband: A printed band that wraps around the belly of a publication; typically used on magazines.

Laminate: A stock made by bonding two or more layers together. Typically used to provide a thick cover stock comprising a cheap liner with a printable outer. 




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