design practice: HOW TO... OUR INDIVIDUAL TASKS AND DEVELOPMENT - -

Here's how Imogen got on

How to buy an Engagement Ring

How to..

buy and engagement ring

Audience..

Purpose..

inform
instruct
educate

Things that could be included into the leaflet/booklet:

The woman's likes/dislikes eg. colour of jewellery (white gold, gold, silver, platinum), style of jewellery (traditional/modern)
What's best for her hand
Shape
Setting
Her lifestyle
Ring size
Set out a budget
Loose Diamond? Shop together
Cut
Colour
Clarity
Carat Weight
Cost - negotiate
Certificate
Care
Jewellers - trade associations

I initialling tried designing a simple example of what could be the basis of the front, trailing different amount of text and font size.

I started by creating a diamond by live tracing an image and then placed it on a cool blue background as i thought due to its calm, clear and cool attributes it'd fit nicely with the theme. I then created the ring shape from the text and varied size and amount.

I then used a image i'd found during my research and the diamond i'd already created to create my own diagram of the different cuts.

I faded the opacity so that the lines were stronger and you could see more clearly the light performance.

I tried various fonts on the blue background to see what could work well for the titles and text.

I drafted up a mock page for 'Cut' using the diagram image i created and the information i'd found simplified down which included key points(what the cut is), the various quality of cuts(the light performance of cuts) and then tips and hints for the man to help aid him in decision.

I then put this on the blue background in which i'd faded the diamond image in different sizes and scattered around to add a bit of detail to the page. Using lines i broke up the text so its not so harsh on the eye in amount on information. I also changed the opacity on the diagram again so it was stronger than the background but didn't compromise the lines.