The brief was to create graphic products to promote summer research we did. I decided to promote the first UFC event ever, as my research was mixed martial arts. The first UFC event had an aura of a spectacle but comparing early UFC posters to posters from Japan and Pride Fighting Championships shows a huge difference. The UFC posters remind me of a
n old mega drive cartridge box, While the Pride FC posters look pretty classy with nice concepts.
I tried to rebrand the first UFC to make it a little more smarter, and reference MMA's roots in Japan and reference old prize fighting posters to add a touch of legitimacy, something the UFC struggled with.
This is a sort of customer pack that would be sent out to customers who purchased tickets to the first event. It was interesting to imagine myself designing something in 1993.
I tried to rebrand the first UFC to make it a little more smarter, and reference MMA's roots in Japan and reference old prize fighting posters to add a touch of legitimacy, something the UFC struggled with.
This is a sort of customer pack that would be sent out to customers who purchased tickets to the first event. It was interesting to imagine myself designing something in 1993.
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