Rationale _
The rationale for my What is Good resolution is I feel an exhibition is the most logical solution to being able to communicate what I want to communicate and to the target I want to communicate the philosophy and portrayal of 'The Way of The Warrior' to - a younger demographic, interested and open to learn about Japanese and Martial Arts culture but still pretty new to it. Art galleries are associated with high culture and high art, with more of a bourgeoise class of people attending an art gallery in their spare time, more so than young creatives and this is the target market I want to target to as I feel there's much to learn and gain from the philosophy and appreciation of Bushido, just as it helped me.
Creating a box-set as originally planned seemed too hobbyist and stressful in regards to the timeframe especially with packaging and a wooden box, an area I wasn't too excited about and confident about achieving a high quality it, packaging and woodwork is not one of my strong points, I decided to brand an exhibition as it allowed me to practice branding but also be in my element, with more visual concepts and theory.
The visual style of the exhibition is to reference Japanese classic design in terms of layout and format but offer a more progressive and independent visual style to attract and bring in the young creative and younger demographic and to have the tone of voice not associated with Tate, London. This will be done through colours not often associated with Japan, Samurai and Bushido and to have an independent, self-made and almost kitsch visual style to attract and plug into the minds of young creatives engrossed in the independent publishing and zine culture which is prevalent in todays creative society - another pathway not yet been associated with something as romanticised and grand as the Samurai.
Creating a box-set as originally planned seemed too hobbyist and stressful in regards to the timeframe especially with packaging and a wooden box, an area I wasn't too excited about and confident about achieving a high quality it, packaging and woodwork is not one of my strong points, I decided to brand an exhibition as it allowed me to practice branding but also be in my element, with more visual concepts and theory.
The visual style of the exhibition is to reference Japanese classic design in terms of layout and format but offer a more progressive and independent visual style to attract and bring in the young creative and younger demographic and to have the tone of voice not associated with Tate, London. This will be done through colours not often associated with Japan, Samurai and Bushido and to have an independent, self-made and almost kitsch visual style to attract and plug into the minds of young creatives engrossed in the independent publishing and zine culture which is prevalent in todays creative society - another pathway not yet been associated with something as romanticised and grand as the Samurai.
Final submissions boards _
Photos of final product range _
Studio Brief 1 _ Research
Concept pitch boards _
Written brief to take forward _
Research book _
Studio Brief 3
FLIP!
A Moving Exhibition
'Winning promotional poster for a quick turn-around branding brief for a new series of bi-monthly themed Graphic Design exhibitions curated by Leeds College of Art students and showcasing LCA students.
FLiP! launches in October 2013 to all new and returning students.
FLiP! aims to be a memorable, snappy and contemporary name to capture the dynamic themed nature of the exhibition, to further encapsulate this concept the poster is perfectly symmetrical, with different but equally important information viewed opposite ways up. Careful focus is paid towards the viewer receiving the required information no matter which way up the poster is.
Each poster aims to be a 2-colour screenprint plus a variety of flourescent stock to be dynamic
Concepts
OUGD505 Summative Evaluation
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