AMBERS TINGS TO THINK ABOUT

• What am I trying to say? Tone? Serious? Inspire?
• Avoid any vague messages
• Am I making a statement, delivering facts or posing a question?
• Who is my audience? Age, groups, etc
• Text, can use letterforms, glyphs, that's it.
• Images don't have to be drawn
• Photo's can be greyscaled/halftoned
• Stock can be any colour
• Can be portrait or landscape, or a mixture of both depending on message you're trying to communicate