WHAT IS THE PROBLEM?
To make three A2 posters communicating to visitors to the UK that rain doesn't have to be ugly, it can be useful, attractive, romantic and generally not so negative. It will need to be eye-catching as I'm sure there will be many posters in and needs to communicate that rain is attractive in a visual way. Needs to be an idea with strong ideas and concept.
WHO IS THE AUDIENCE?
Erik Kessels. Also most probably art and design students and creative professionals who are attending the D&AD North lecture in Manchester in April, but also more specifically possibly people who are visiting UK.
WHAT IS THE CONTEXT?
Posters that will be displayed around the D&AD event in Manchester.
WHAT IS THE METHOD OF DELIVERY?
Will be sent as a digital file to judges, and the winner will be litho printed by the D&AD guys and displayed around Manchester Conference Centre.
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