Not completely happy with this as of now, but it's nearly there, I feel much happier with my lookbook in terms of visuals and can probably be a bit more creative with the website layout but here it is for now:
This is the first thing you see, a full bleed website. The image seen here is an animation, like an automatics 'lightbox' application. It scrolls through the British iconic imagery used throughout the branding.
Share buttons always in the corner too for Facebook and Twitter to relate to the "Shop and share" mentioned in the original brief.
Here it would have slid to an image of a DB5 automatically with the rest of the elements staying fixed.
Rollover on 'British! along with a little preview of what elements will move when scrolling. The page automatically scrolls to underneath the splash area to take you to the flexible content which changes depending on what area you are in.
So the textual and navigational areas seen on the splash pages are fixed.
## Icons of Britain
Icons of Britain page, this would simply be a scrollable page, the navigation still stays fixed so it shouldn't be a problem to get around and you won't have to scroll right back up. You can just about see the image of the previous example lurking at the top of the screen.
##British!
This page is identical in content to the lookbook, British! simply outlines the idea and concept of the campaign and begins to introduce Ted Baker to the Japanese audience. This is how it would look after clicking on Britain. You can see how the Sean Connery splash imagery has scrolled up, you can just see it lurking at the top of the screen.
##Be a Brit for a bit!
Passcode entry you receive on your receipts in-store and through online this is to entice customers to access the website and app once they buy stuff from Ted Baker and in the end ultimately be tempted to buy more stuff and hopefully buy into the whole being British thing and backing up Ted's brand values.
Once unlocked...
Tongue-in-cheek informative guides and recipes etc on quirky areas of Britain.
Cockney slang introduction and examples
Full english recipe
Mens Autumn Winter 12 collection
Again this would be a simple vertical scroll page, each outfit is broken down into the separate pieces of clothing worn.
##Context
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