Here is the actual live brief for the posters I've been working on for Studio Brief 1 'The Poster Brief' on OUGD406 Design Practice 1. The college brief has mandatories of 3 A2 posters, but the live brief is slightly different. It should essentially be a case of refining any poster if I need to and then picking one and sending it off in digital format.
Here is the actual brief, for record.
Poster Brief
"It always rains in your country. Make a poster for visitors to the UK explaining why so much rain is attractive.
Don't sarcastic. After all, rain can be romantic, useful or beautiful."
Background
In April this year, Erik Kessels will be giving a lecture in Manchester for the D&AD North series.
This is an opportunity to design a poster for one of the leading figures in the creative industries and get your work seen by people representing the creative industries of the north.
LINK www.kesselskramer.com
LINK www.kesselskramerpublishing.com
LINK www.kkoutlet.com
Considerations
Erik will be judging the winner of the competition who will be rewarded with print of their poster, and the rare book 2Kilo of KesselsKramer and A New Kilo of KesselsKramer.
Being an idea-led thinnker, Erik will be looking for strength of an idea and conceptual merit.
Deliverables
A single poster, A2 maximum size,
The poster will have to be submitted to your tutor in two formats:
(1) Low-res visual - 72dpi, 5 mb maximum size
(2) High-resolution, full size artwork - 300dpi or vector artwork in CMYK
Deadline
Monday 26 March
The Lecture
Erik Kessels is a world-renowned Graphic Designer, Advertiser, Photographer, Curator and Artist. There's nothing stereotypical about Kessels or the work of his Amsterdam/London-based ad agency KesselsKramer. For many observers of the visual communication scene, KesselsKramer is one of only a handful of advertising agencies producing work that rises above the level of consumerist background noise, often witty, irrelevant, almost anti-advertising.
Erik will be sharing his experience and insight, as well as personal views and 'stories' on his amazing body of work. Being the renaissance man, Erik will hopefully share a mix of the world of KesselsKramer alongside his various experiments, found photography, publishing various other creative endeavours.
WHEN: Thursday 5th April 2012, Doors 6.00 PM, Lecture starts 7.00 PM
Contacts
For questions regarding the brief contact Craig Oldham at craig@designbymusic.com
> Blog the email you send to tutor!
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