OUGD505: WORKSHOP + WRITTEN BRIEF

The first exercise was a good exercise in really thinking about our subject and what we could possibly make, key words and our target audience which was interesting and definitely not something I've researched into enough yet.


##Words that sum up your "good:
*Self-improvement
*Meditation
*Health
Adrenaline
*Philosophy
Direction
*Knowledge
Competition
Purpose
Peace
*Challenge



##Words that sum up your target audience
Enthusiast
Practitioner
Curious
Inspired
Thoughtful
Male
Human
Driven


##Tone of voice
Formal
Efficient
Quotable
Informative
Bold
Poetic



##Products you could create
Posters
Booklets
Books
Protective packaging/box
Woodblock for print
Notepad
Pulp paper for ink
Incense sticks
Incense packaging
Incense holder
Ink well
Ink brush
Bamboo pen
Meditation mat
Postcards/flyers
Newspapers/monthly digest
App - Quote of the day notifications


##Processes
Screenprinting - posters and small scale print material
Foiling for covers
Vinyl cut for packaging such as wood box
Binding - such as Japanese binding for booklets
Laser cut + engraving
Letterpress - emulate woodblock printing



##Title?
A collection of....Bushido philosophy



##Specialisms
Publishing and Editorial - primary
Product and Packaging
Branding and Identity








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Module Code: OUGD505

Module Title: Design Practice 2


_Brief Title:

A Collection of... Bushido Philosophy




_Background

Bushido culture

Samurai, Martial Arts study

Martial Arts and Samurai portrayal in print and media

Existing perceptions and knowledge?



_Considerations

Prior knowledge

Format and suitability

Visibility and interaction

Stock

Print process

Target audience, how old are they and what would interest them?

Existing products and visual style


_Target Audience

Martial Arts practitioners

Martial Arts enthusiasts

18+ most likely, predominantly male, most martial artists are

Age range?


_Deliverables

Range of products communicating Bushido philosophy and forms of meditation. Covering various topics of focus at different scales and formats. Different products providing different forms of interactivity, packaged as a complete product which is viable and realistic in a real-world way.