THE SHINING: Hyde Park Picture House screening

I recently received a commission from Hyde Park Picture House to work on a poster for their screening of Stanley Kubrick's horror classic The Shining, showing on Saturday 23rd February - 11PM


The brief I got was pretty broad and they had no prior ideas about which direction to go or the scale or format or anything like that, a few things were specified such as deadline and content which must be included. So I wrote a brief for myself:


_Brief


_Aim

Produce an interesting and exciting poster which catches your attention straight away for Hyde Park Picture House's screening of The Shining in February.


_Background Research

Research into existing examples of horror movie posters and their conventions, paying special attention to existing examples of posters for The Shining.

Look into the picture house itself and produce something fresh and new which has never been seen before there but also captures the look and feel of the movie.


_Mandatory Requirements

Must include following information:

Creatures of the Night Presents Stanley Kubrick’s

THE SHINING

Saturday 23^rd February 2013 - 11PM

At The Hyde Park Picture House

Tickets from £4.50 to £6.50

www.hydeparkpicturehouse.co.uk
BOX OFFICE: 0113 275 2045

Must work at A2 / A1 scale and be easily produced in large numbers if/when needed.

_Deliverables

Hi-Res Jpeg of digital artwork sent to client, ready to print.

Printed run of posters for sale on event.

_Deadline

31st January 2013

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To see some research I carried out, check out my design context blog posts here 

##Final poster

The concept should hopefully explain itself but the idea is it looks like two posters laid on top of each other, with the top one ripped away to almost display an entirely different poster underneath but it perfectly complements the top poster and all the information stays legible. It also at the same time showcases Nicholson's psychotic split personality.

Overall I'm quite happy with it, alot of the effect comes down to Nicholson looking like a nutter and catching your attention but I feel it catches your attention and kind of gives you chills like a horror movie should.

##Process

I thought the simplest way to make this would be to literally make two posters with identical layout but slightly different colours and imagery.

So I made the following two posters ( I actually thought the posters were pretty cool and serviceable on their own) They're definitely less colours to screenprint each, I may just do that for the module submission.

Screenprinting would be a 2 colour print + stock for each poster.

You can see I borrowed elements from all the posters and conventions of horror posters I liked, I referenced but slightly altered the classic Shining logo type, the tagline I really liked so I added this on to the poster "The tide of terror that swept america is here!"

The next step was to overlay them and 'rip' into the top one and all the pieces come together for the finished artwork.

## Distribution

I digitally printed and signed a limited run of 15 posters for the screening, I printed a small run to add exclusivity and collectors appeal to the poster and signed them because I thought it'd be a fitting stamp from me and maybe one day it'll be worth loads of money (I can dream).

These all sold out and I've been getting e-mails from people who went to the screening and couldn't get hold of one as they all went too quick, I kind of wish I'd printed more off to supply the demand but I'm chuffed they went down so well. 

This is a specialism within graphic design I really feel passionately about and I feel some of my best work outside of Uni is posters I've done,  and working collaboratively with Hyde Park has been a great opportunity and pleasure.